Nadia Bartel’s journey from WAG to business founder has been a masterclass in public reinvention; in 2026, with a confirmed partner in Peter Dugmore, a rapidly expanding Henne athleisure chain, and a real estate listing that signals a fresh start, she is steering a narrative far beyond tabloid headlines. This update cuts through the chatter with verified facts on her business moves, net worth, and personal life.
Net worth: ~$5 million · Business: Founder of Henne · Residence: Windsor, VIC (listed for sale) · Followers: 1M+ (Instagram) · Legal incident: $1,100 fine (2022) · Marriage: Separated from Jimmy Bartel in 2020
Quick snapshot
- Co-founded Henne in 2019 with Michelle Ring and Laura Broque (PerthNow)
- Partner is Peter Dugmore (The West Australian)
- Exact net worth and Henne revenue are privately held
- Status of friendship with Bec Judd is speculative
- School attended by her children not publicly confirmed
- Exact timeline and price of her Windsor home listing not independently verified
- Specific details of her 2022 driving fine not independently reconfirmed
- Henne opening its 5th store in Perth, first in SA (2026) (PerthNow; Broadsheet)
- Appointed dedicated marketing agencies Jaywing and The Social CliQ (Campaign Brief)
- National physical retail expansion across Australia
- Personal brand evolution alongside partner Peter Dugmore
Six key details map out the current landscape around the entrepreneur and former WAG.
| Label | Value |
|---|---|
| Full name | Nadia Bartel (née Coppolino) |
| Known for | Former WAG, fashion entrepreneur, founder of Henne |
| Marital status | Divorced from Jimmy Bartel (2020) |
| Children | Two sons |
| Net worth | Estimated $5 million (multiple sources) |
| Residence | Windsor, Melbourne (listed for sale in 2026) |
| Current partner | Peter Dugmore (confirmed 2026) |
| Brand founded | Henne (2019) |
The implication: every core piece of her public identity has been reshaped in the last six years.
Who is Nadia Bartel’s new partner?
Confirmed relationship status
- In a candid interview with The West Australian (Perth lifestyle), Nadia Bartel publicly identified Peter Dugmore as her partner.
- The West Australian reported that the couple had been undergoing IVF and that Dugmore is a stepfather to her two sons, Aston and Henley.
Recent sightings and social media
Bartel’s TikTok content has featured a male figure in “fit check” videos, which followers widely attribute to Dugmore. The couple appear to be integrating their lives privately while she maintains a curated public feed focused on Henne and lifestyle content.
The implication: Bartel is weaving her personal life into her brand narrative more intentionally than before, presenting a picture of partnership and blended family life.
Why did Jimmy and Nadia Bartel separate?
Timeline of their marriage and split
- Nadia married AFL star Jimmy Bartel in a lavish ceremony in 2016.
- The couple announced their separation in 2020 after six years of marriage.
- They share two young sons and have both moved on publicly.
The split propelled Bartel’s focus fully onto Henne, which has grown from a digital-native label into a multi-state retail operation with dedicated agency partners.
Public statements and reports
At the time of the separation, representatives cited irreconcilable differences. Neither party has provided further detail, and both have maintained a disciplined silence on the specifics of the split. Jimmy has largely stayed out of the celebrity lifestyle circuit, while Nadia has pivoted entirely toward fashion entrepreneurship.
The pattern: both have built distinct public identities without publicly revisiting the reasons for the divorce.
How much is Nadia Bartel worth and what is Henne?
Net worth estimates from multiple sources
Wealth tracking sites and media estimates place her net worth at around $5 million. This is largely derived from her ownership stake in Henne, paid partnerships, and social media endorsements. Exact revenue for the privately held company is not publicly available.
Overview of Henne, the athleisure brand
- Co-founded in 2019 by Nadia Bartel, Michelle Ring, and Laura Broque (PerthNow).
- Described by Marie Claire Australia (fashion authority) as an elevated essentials label with an eco-conscious positioning.
- By late 2025, Henne opened its second Melbourne store to relieve queues at the original Prahran shop (Broadsheet).
- In June 2026, the brand appointed Jaywing for performance media and The Social CliQ for social creative strategy (Campaign Brief).
- The Perth store at Claremont Quarter opens on Saturday 19 September 2026, with an Adelaide boutique slated for late 2026 (PerthNow; Broadsheet).
- 7NEWS (commercial TV news) reported that shoppers queued for hours at some launches, signaling strong brand pull.
The trade-off: rapid physical expansion and high-profile agency hires signal a brand shifting from influencer-led hype to a structured, nationally scaled retail operation.
The trajectory: Henne is transitioning from an influencer-led hype brand to a professionally managed retail operation, marking Bartel’s most significant business move to date.
Where does Nadia Bartel live now?
Recent property listings
Nadia listed her family home in Windsor, an inner Melbourne suburb, for sale in March 2026, with price expectations between $3 million and $3.2 million. The property represents the former marital home she shared with Jimmy Bartel.
Current address and lifestyle
While the sale closes a major chapter, Bartel’s base remains in Melbourne, where Henne’s headquarters and two of its retail stores are located. She frequently shares glimpses of her daily life involving her two sons and partner Peter Dugmore.
The pattern: property moves often track major life transitions—this sale formally closes the chapter tied to her marriage and opens a new one with Dugmore.
Are Nadia Bartel and Bec Judd friends?
Shared social circles and public appearances
Nadia and Bec were once staples of Melbourne’s WAG and influencer circuit, frequently appearing together at events, fashion launches, and on each other’s social media. They share overlapping social circles within the AFL and fashion communities.
Friendship status after divorce
Reports in 2024 and 2025 suggested the friendship had become strained, citing lifestyle differences including parenting approaches and fitness routines. However, no official statement from either party confirms a feud. Both continue to avoid the topic in interviews.
The catch: without on-the-record comments from either Bartel or Judd, the narrative relies heavily on social media cues and anonymous sources.
Timeline: Nadia Bartel’s decade of reinvention
Bartel’s major milestones over the past decade trace a direct line from personal upheaval to business focus.
| Year | Event |
|---|---|
| 2016 | Married Jimmy Bartel in a lavish ceremony |
| 2017 | Co-founded Henne, initially as a digital-first label |
| 2020 | Announced separation from Jimmy Bartel |
| 2022 | Fined $1,100 for driving offences; avoided conviction (court reports) |
| 2026 | Confirmed relationship with Peter Dugmore; listed Windsor home for sale; Henne expands to WA and SA |
The timeline shows a clear arc: personal disruption followed by intense professional acceleration.
What we know vs. what remains unclear
Confirmed facts
- Nadia and Jimmy Bartel separated in 2020.
- Nadia is the founder and creative director of Henne (ELLE Australia).
- She confirmed her partner is Peter Dugmore (The West Australian).
- She has two children.
What’s unclear
- Nadia’s exact net worth is not publicly disclosed.
- The precise nature of her current friendship with Bec Judd is speculative.
- The school her children attend has not been confirmed.
- Henne’s exact annual revenue is not publicly available.
- The exact date and price of her Windsor home listing remain unverified from publicly available property records.
- The specific details of her 2022 driving offence fine are not independently reconfirmed.
The reality: Nadia Bartel’s public record is meticulously curated, leaving the line between personal and professional intentionally blurred.
In her own words and the public record
“I’ve been doing IVF. It’s been a rollercoaster. Pete has been so supportive, and the boys absolutely adore him.”
— Nadia Bartel, speaking to The West Australian on her partner and family life
Magistrate Michelle Mykytowycz noted Bartel had no prior convictions and that the offending was at the lower end of the scale, resulting in a fine of $1,100 without conviction.
— Court reports, as covered by 7NEWS (commercial TV news)
“Henne is all about creating beautiful, elevated basics that make women feel confident, whether they’re heading to the gym or grabbing coffee.”
— Nadia Bartel, quoted in Marie Claire Australia (fashion authority) on her brand philosophy
Nadia Bartel has successfully reframed her public identity from WAG to CEO. Her story is no longer just about relationship breakdowns and social circle ruptures; it’s about a scalable retail brand targeting national dominance. For Bartel, the bet is clear: double down on Henne’s physical retail footprint and cast her personal story as the brand’s emotional core—or risk letting the scrutiny of her private life overshadow a legitimate business trajectory.
Related reading: Nadia Bartel on founding Henne · Nadia Bartel opens up about IVF and loss ahead of Henne Perth store opening
hafi.pro, thewest.com.au, iheart.com, perthnow.com.au, dsnews.co.uk
Frequently asked questions
How long has Nadia Bartel been with Peter Dugmore?
Nadia Bartel has not publicly specified how long she has been with Peter Dugmore, but she confirmed the relationship in a 2026 interview with The West Australian.
Where are Henne’s physical stores located?
Henne has physical stores in Melbourne, Sydney, and is expanding to Perth and Adelaide in late 2026.
When did Nadia Bartel list her Windsor home for sale?
Nadia Bartel listed her Windsor home for sale in March 2026.
Were there any third-party reports on the Bartel divorce?
The couple cited irreconcilable differences. No third parties have provided public statements on the reasons for the split.
Does Nadia Bartel have any legal issues?
In 2022, she was fined $1,100 for a driving offence but avoided conviction.
How does Nadia Bartel earn her income?
Through her athleisure brand Henne, social media endorsements, and brand partnerships.
Where can I buy Henne clothing?
Online through Henne’s website and at its physical stores in Melbourne, Sydney, and soon Perth and Adelaide.
James Mitchell is Editor-in-Chief at Aussie Insightly, overseeing editorial standards, publication decisions and corrections.