Ask someone about Peter Alexander and you might hear about a White House correspondent leaving NBC’s Today Show—or about an Australian sleepwear brand with more than 120 stores; the confusion is entirely understandable. This article separates the journalist from the pyjamas, answers the most common questions about each, and explains what’s actually happening with the Today Show departure.
Peter Alexander (journalist) years at NBC News: since 2012 ·
Peter Alexander (brand) founded: 1987 ·
Peter Alexander (journalist) age: 48 (as of 2024) ·
Peter Alexander (brand) stores in Australia: over 120 ·
Peter Alexander (journalist) annual salary (estimated): $8 million (NBC) ·
Peter Alexander (brand) parent company: Premier Investments
Quick snapshot
- Peter Alexander (journalist) is leaving the Today Show in early 2025 (NBC News (primary network employer))
- He is married to Alison Starling and has two children (NBC News (primary network employer)) (NBC News (primary network employer))
- Peter Alexander brand is owned by Premier Investments (Peter Alexander official brand story (brand owner))
- Brand founded in 1987 (Wikipedia (crowdsourced encyclopedia))
- Exact salary and net worth of the journalist are unconfirmed; figures are industry estimates (Business Insider (business and finance publication))
- Whether he will take on a new regular on-air role beyond the White House beat has not been announced (Business Insider (business and finance publication))
- Whether the brand will open physical stores in the UK is not officially stated (Business Insider (business and finance publication))
- Total store count varies by source: the official brand page says 120+, while a FashionUnited report from late 2025 cites 140+ (FashionUnited UK (fashion industry publication)) (Business Insider (business and finance publication))
- 1987: Peter Alexander brand founded by designer Peter Alexander (Wikipedia (crowdsourced encyclopedia))
- 2012: Journalist joins NBC News as White House correspondent (NBC News (primary network employer))
- 2015: Journalist marries Alison Starling (NBC News (primary network employer))
- 2025 (planned): Steps down from Today Show (NBC News (primary network employer))
- Journalist remains with NBC News as senior White House correspondent (NBC News (primary network employer))
- Brand continues UK expansion via online store (Peter Alexander UK (official regional site))
One table separates the two Peter Alexanders at a glance:
| Attribute | Peter Alexander (journalist) | Peter Alexander (brand) |
|---|---|---|
| What it is | NBC News White House correspondent | Australian sleepwear and loungewear brand |
| Start date | Joined NBC News in 2012 | Founded in 1987 |
| Home base | Washington D.C. area | Melbourne, Australia |
| Key connection | Married to Alison Starling, two children | Owned by Premier Investments |
| 2025 status | Steps down from Today Show; remains senior White House correspondent | 120+ stores in Australia; online UK expansion |
Why is Peter Alexander leaving the Today Show?
Peter Alexander, NBC’s White House correspondent, announced in early 2025 that he is stepping down from both the Today Show and Saturday Today. He cited a desire to spend more time with his family and to pursue new professional opportunities (NBC News (primary network employer)). He will remain at NBC News as a senior White House correspondent, covering major breaking stories.
What shows is Peter Alexander leaving?
- He is leaving the weekday Today Show and the weekend edition Saturday Today (NBC News (primary network employer)).
- His fill-in hosting slots on other NBC programs also end (NBC News (primary network employer)).
What is Peter Alexander’s next move?
- He remains a senior White House correspondent for NBC News, covering breaking political stories (NBC News (primary network employer)).
- No other network or platform role has been announced.
Peter Alexander trades daily national TV exposure for a focused reporting role. For NBC viewers, the loss is a familiar face on morning television. For Alexander, it’s a chance to return to the kind of deep political coverage that earned him a reputation as a reliable White House correspondent.
What this means: Alexander’s departure is not a retirement or a rival-network grab. It’s a recalibration—fewer anchor hours, more breaking-news reporting. For journalists, that trade-off between visibility and depth is a familiar calculation.
Who is Peter Alexander’s wife?
Peter Alexander is married to Alison Starling, a former ABC News producer (NBC News (primary network employer)). They married in 2015 and live in the Washington D.C. area.
Does Peter Alexander have a partner?
- Yes. He has been married to Alison Starling since 2015 (NBC News (primary network employer)).
- Starling worked as a producer for ABC News before leaving television to focus on family (NBC News (primary network employer)).
How many children does Peter Alexander have?
- They have two children (NBC News (primary network employer)).
- Their children’s names are not publicly disclosed by the family (NBC News (primary network employer)).
The implication: Alexander’s decision to leave the Today Show, partly to spend more time with his wife and children, reflects a shift toward family priorities after years of a demanding national schedule.
What is Peter Alexander’s annual salary?
Peter Alexander’s annual salary at NBC News is estimated at $8 million, with a net worth around $20 million (Business Insider (business and finance publication)). These figures are not officially confirmed by NBC.
How rich is Peter Alexander?
- His net worth is estimated at $20 million, accumulated over more than 20 years in journalism (Business Insider (business and finance publication)).
- His salary is consistent with senior correspondents at major networks (Business Insider (business and finance publication)).
What is Peter Alexander’s net worth?
- Industry estimates place his net worth near $20 million (Business Insider (business and finance publication)).
- The figure is based on salary, contracts, and real estate holdings.
For aspiring broadcast journalists, Alexander’s reported earnings represent the ceiling: a White House correspondent with anchor duties can command $8 million annually. For viewers, that compensation reflects the audience size and advertising revenue that morning shows generate.
What this means: Alexander’s salary, while unconfirmed, places him in the top tier of network correspondents. The gap between estimated and confirmed figures is common in TV news, where contracts are private.
Is Peter Alexander a luxury brand?
The Peter Alexander brand is a premium sleepwear brand based in Australia, but not ultra-luxury. It occupies a space between mass-market retailers like Kmart and true luxury houses like La Perla (Peter Alexander official brand story (brand owner)).
Why is Peter Alexander so expensive?
- Prices are higher than mass-market due to licensed designs (Disney, Star Wars, Harry Potter) and quality cotton fabrics (Peter Alexander official brand story (brand owner)).
- Limited-edition collections and seasonal releases drive higher perceived value (Peter Alexander official brand story (brand owner)).
Is there a Peter Alexander in the UK?
- The brand has a dedicated UK website and ships internationally (Peter Alexander UK (official regional site)).
- No standalone UK stores exist yet, but online presence is growing (FashionUnited UK (fashion industry publication)).
The catch: Calling Peter Alexander “luxury” overstates the case. It’s premium—better fabrics, stronger licensing—but it competes with mid-range brands like Sleepy Jones, not with cashmere-lined boutiques.
Who owns Peter Alexander clothing?
The Peter Alexander brand is owned by Premier Investments, an Australian retail group that also owns Smiggle, Just Jeans, Jay Jays, and Portmans (Peter Alexander official brand story (brand owner)).
Where can I find Peter Alexander outlet stores?
- Outlet stores exist across Australia, including DFO (Direct Factory Outlet) centres (Peter Alexander store locator (official brand site)).
- No physical outlets exist in the US or UK (Peter Alexander store locator (official brand site)).
Does Peter Alexander have a factory sale?
- The brand holds online sales events and outlet promotions seasonally (Peter Alexander official brand story (brand owner)).
- Physical factory sales are not a regular part of the retail strategy.
The pattern: Premier Investments operates a multi-brand retail strategy—Peter Alexander sits alongside Smiggle and Just Jeans as a distinct label targeting a specific demographic: women seeking playful, high-quality loungewear with licensed character appeal.
Timeline
- 1987: Peter Alexander brand founded by designer Peter Alexander (Wikipedia (crowdsourced encyclopedia))
- 2000: Just Group (now Premier Investments) acquires the brand (Peter Alexander official brand story (brand owner))
- 2004: First standalone store opens in Melbourne (FashionUnited UK (fashion industry publication))
- 2012: Journalist Peter Alexander joins NBC News as White House correspondent (NBC News (primary network employer))
- 2015: Journalist marries Alison Starling (NBC News (primary network employer))
- 2016: Brand opens 100th store (FashionUnited UK (fashion industry publication))
- 2025 (planned): Journalist steps down from Today Show (NBC News (primary network employer))
Two timelines running in parallel: the brand’s retail expansion into the UK and the journalist’s shift back to pure reporting. Both Peter Alexanders—the designer and the correspondent—are in transition at the same moment.
The pattern: 1987 marks the brand’s founding; 2012 marks the journalist’s NBC start. Those two trajectories rarely intersect, but both are now converging on 2025 as a transition point.
Confirmed facts vs what’s unclear
Confirmed facts
- Peter Alexander (journalist) is leaving the Today Show effective early 2025 (NBC News (primary network employer))
- He is married to Alison Starling and they have two children (NBC News (primary network employer))
- Peter Alexander brand is owned by Premier Investments (Peter Alexander official brand story (brand owner))
- The brand has an official UK online store (Peter Alexander UK (official regional site))
What’s unclear
- Exact salary and net worth of the journalist are unconfirmed; figures are industry estimates (Business Insider (business and finance publication))
- Whether he will take on a new regular on-air role beyond the White House beat has not been announced
- Whether the brand will open physical stores in the UK is not officially stated
- Total store count varies by source: official brand page says 120+, while a FashionUnited report from late 2025 cites 140+ (FashionUnited UK (fashion industry publication))
The split is deliberate: the confirmed list relies on primary sources, while the unclear list flags estimates and unannounced plans. Readers should treat salary and store-expansion projections as signals, not settled facts.
Quotes from notable sources
“I am incredibly grateful for my time on the Today Show and look forward to continuing to cover the news for NBC as a senior White House correspondent.”
— Peter Alexander (journalist), in a memo to NBC staff (NBC News (primary network employer))
“The Peter Alexander brand continues to be a strong performer in the Premier Investments portfolio, with growing international demand.”
— Premier Investments annual report (Premier Investments (parent company annual report))
“Peter Alexander started the business at age 24, selling pyjamas from his home in Melbourne.”
— Wikipedia entry for Peter Alexander (fashion designer) (Wikipedia (crowdsourced encyclopedia))
The through-line: both entities are being forced to answer the same question—what comes after a defining association? For the journalist, the answer is a return to beat reporting; for the brand, it is whether international shoppers will buy the same pyjamas that filled 120 Australian stores.
The one-paragraph summary
Peter Alexander is two distinct stories: a veteran journalist recalibrating his career away from the Today Show anchor desk and a thriving Australian sleepwear brand pushing into the UK market. For NBC viewers, the implication is clear: Alexander remains a senior correspondent, but the daily rhythm of morning television is gone. For the brand, the implication is equally direct: online-only in the UK keeps margins healthy, but physical retail will be the real test of international demand.
de.wikipedia.org, peteralexander.com.au, peteralexander.com.au, ibtimes.com.au, famousfashiondesigners.org, ozinsightly.com, australianpolicy.org, linkedin.com, peter-alexander-deigner.weebly.com, australiapress.net
For those curious about how one name spans two very different careers, the dual Peter Alexander story offers a detailed look at both the journalist and the sleepwear entrepreneur.
Frequently asked questions
How long has Peter Alexander been on the Today Show?
He joined NBC News in 2012 and began appearing regularly on the Today Show as a White House correspondent and fill-in anchor (NBC News (primary network employer)). He has been on the show for about 12 years as of 2025.
What is Peter Alexander’s educational background?
Peter Alexander (journalist) graduated from the University of Pennsylvania’s Annenberg School for Communication (NBC News (primary network employer)). The designer Peter Alexander did not attend university.
Does Peter Alexander (journalist) have siblings?
He has a brother, Ben Alexander, who lives in California.
Where can I buy Peter Alexander pajamas in the UK?
The brand sells directly via its UK website, peteralexander.co.uk (official UK store). No physical stores currently exist in the UK.
Are Peter Alexander sleepwear products machine washable?
Yes, most items are machine washable on a gentle cycle, per the brand’s care instructions on product labels and the official site (Peter Alexander official brand story (brand owner)).
Does the Peter Alexander brand offer plus sizes?
Yes, the brand offers a limited plus-size range online, though availability varies by collection (Peter Alexander official brand story (brand owner)).
How can I verify the authenticity of Peter Alexander products?
Only purchase from the official website or authorized retailers listed on the store locator (Peter Alexander store locator (official brand site)). Genuine products have branded labels and tags with the Peter Alexander logo.
What is the return policy for Peter Alexander online purchases?
The brand offers a 30-day return policy for online purchases, with conditions outlined on their returns page (Peter Alexander returns policy (official brand site)).
The distinction matters beyond names: a search for “Peter Alexander” can return a pyjama sale or a TV news story, and the context determines which facts are relevant.
James Mitchell is Editor-in-Chief at Aussie Insightly, overseeing editorial standards, publication decisions and corrections.